Victor Henry

The Challenge
When we first set out to redevelop our national dealer digital program, our management team looked at a number of tools to execute our next round of initiatives,” said Kelly Seawright, Interactive Marketing Supervisor, Mercedes-Benz Canada. “Based on recommendations from our partner Momentum, Ektron seemed like the best and most logical choice. We now have 53 well-configured dealer websites. We’re confident that our future planning efforts are now supported by a solid foundation.

The Solution
Mercedes-Benz Canada recognized the value of creating a modern digital experience that would resonate with the sophisticated expectations of today’s automotive consumer,” said Chris Jackson, VP of Client Services at Momentum. “With our understanding of the Mercedes-Benz Canada customer and of the administrator requirements for the program, we are confident that Mercedes-Benz Canada will continue to see great results in their marketing initiatives.

About The Project
Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.