The 200 was being introduced to the world. The USA was a huge hit with Eminem show casing on all t.v screens. Unfortunately, we were not allowed to use the footage. We were tasked to create a great experience for the Canadian sales market.
In the critical creative leadership role as Associate Creative Director, I led strategic digital experience design and managed teams for web, mobile, social media platforms, experiential and branding.
We created an experience that showcased and highlighted the vehicle the 200. The project was a success.