KOBO had been working on the Arc 7. They were having issues with the UI UX motion design. KOBO needed an easy way to create the UX animation so the dev team could translate them into a real smooth interface. At the time, the Arc 7 was choppy and the traditions were not working.
I worked with the Lead Creative Director and helped the dev team to solve the issue by using animation tools and using colour theory to trick the eye and make the over all Motion UX and UI a better experience.