Fiat needed a design that aligned with the brand standards.
I was giving the honour of introducing Fiat digitally to Canada and in the auto show. In the critical creative leadership role as Associate Creative Director, I led strategic digital experience design and managed teams for web, mobile, and social media platforms, experiential, and branding. In addition to award winning creative. I developed design process expertise, which resulted in strong internal collaboration to deliver on client needs. Work extended across both corporate and strategic partnerships.