Dodge was in the process of introducing a new car model. We were tasked with creating a great show stopper for the auto show.
The introduction of the all-new Dodge Dart demanded a show-stopping auto show display.
We designed the ultimate virtual experience, incorporating a 10′x6′ glass through-wall, divided into three modules for a multi-sensory execution. Each module had a 360° experience where the user could use touch gestures to navigate within it. Each angle of the car revealed unique information about the Dart’s features, enticing people to explore and learn more.
The experience could be switched to “Ambassador Mode” which used all 3 screen modules for a full-screen effect. In this mode, the screen experience was completely viewable from distances up to 100’ and ideal for the live public presentation of the Dodge Dart.
About The Project
The Dodge Dart is an automobile originally built by Dodge from 1960 to 1976 in North America, with production extended to later years in various other markets. The Dart nameplate was resurrected for a Fiat-derived compact car introduced in 2013.